Target audience:

Our target audience is mainly from 15-25, the younger generation who are more likely to listen to pop music as we are intending to create a more of a pop video with a slight country take. An audience who enjoy mainstream music videos as we are not going for a niche audience as we believe most people in this age group will enjoy a pop video more than any other type of video.

Theme and setting:

as previously stated we are going for a mainstream theme, with a utopia idea surrounding it like a lot of current music videos show. Maybe in a setting a bit like  this with fields of green and a blue sky. to give it a kind of country vibe. We want everything to be quite bright so we everything will need to be 3 -way-colour corrected to create a bright vibe.

We plan to use : Fields near the orwell bridge, woods in chantry park and a big open nature reserve in pinewood.




Narrative:

We plan on having a narrative based video with some concept elements to add something thought provoking and exciting. The narrative will be linear, we want it to flow and tell the story.

the narrative is the story of whether a female should trust the male because of past experiences.

Costume:

We want to use a lot of dresses and dramatic clothing to create the dramatic feel most music videos have in mainstream, I think long dresses will fit our style as it's in the country side i was thinking maxi dresses and headbands kind of like a hippy style.


These sort of headbands will make the audience think of summer and as we are shooting part of it in a field in a maxi dress hopefully they will get the summer vibe.



We will do filming on a bright day then we intend to create a hazy look using filters on photoshop like the previous photo of the girl in the headband to create a summer look.